Nielsen report shows significant sales growth for the South’s best Bloody Mary mix
CHARLESTON, SC — As Bloody Mary mix grocery sales increased in the past year, Charleston Mix has experienced significant sales growth according to the latest report from Nielsen. More than $17 billion in sales have shifted from established brands to smaller companies like craft producer Charleston Mix since 2013. Charleston Mix is the nation’s top selling craft bloody mary mix.
“We are pleased to experience continued growth and demand for Charleston Mix across the Southeast and Midwest, and remain committed to further expanding distribution,” said Jeff Crowley, CEO of Charleston Beverage Company. “Charleston Mix boasts bold flavor and high-quality natural ingredients that you simply cannot get elsewhere.”
Fast Facts:
- Charleston Mix has risen to number five in the nation for Bloody Mary mix sales, up from tenth place only a year ago.
- Charleston Mix achieved 40 percent plus dollar and unit growth for the third straight year.
- It is the only craft brand in the top 10 brands that has seen growth in share of market.
- It is the only top 10 brand that has seen double digit growth in both dollar and unit sales.
The company’s two signature flavors, Bold & Spicy and Fresh & Veggie, are crafted with a collection of premium, all-natural ingredients that have been native to the Lowcountry pantry for centuries. Bold & Spicy, the flagship mix, features a unique mix of habanero mash, apple cider vinegar, Worcestershire sauce, and spices for complex flavor and heat, while Fresh & Veggie features a distinctive carrot juice blend that offers a clean, refreshing take on a bloody mary.
To find Charleston Mix in a store, visit the website at www.charlestonmix.com/findthemix for all available distribution points. Follow Charleston Mix on social media, including Instagram (@charlestonmix) and Facebook (www.facebook.com/charlestonmix).
About Charleston Mix
Founded in 2009, The Charleston Beverage Company owned by Ryan Eleuteri set out to perfect the Bloody Mary. Eleuteri collaborated with hospitality industry veterans Boris Van Dyck and Jackson Holland, co-owners of IceBox Consulting, to create the perfect recipe. With years of mixology experience between them and time behind some of Charleston’s most celebrated bars, Van Dyck and Holland worked with Eleuteri to test hundreds of ingredients and flavor profiles before landing on a winning combination. The result was Charleston Mix’s original Bold & Spicy recipe. Made with a combination of premium ingredients that have been native to Lowcountry pantries for centuries, Charleston Mix is the Bloody Mary perfected. With the original recipe, Charleston Mix delivers the perfect Bold and Spicy base, while the Fresh & Veggie mix offers a milder, vegetable-based option. Charleston Mix is a certified South Carolina product and is distributed throughout the Southeast and Midwest. Learn more online at www.charlestonmix.com.
Media Contact
Ali Buendo
Obviouslee Marketing
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